Real bid data from Google's keyword planner, pulled August 2026 for a full trailing year. Pick your market, set your own conversion rates, and see where the money lands.
Washington
Arizona
Your numbers
Everything here is an assumption. Change it to match what you actually see.
Top-of-page bids here run $30.77 to $184.06.
The read
One month, at these settings.
Clicks71
Calls and forms9
Jobs booked3
Cost per job$1,667
Revenue$10,500
Return2.1x
Work it backwards
Start from the jobs you want and see what it costs to get there.
jobs a month, plan on spending$16,667
That's 238 clicks and 29 calls.
Enter a job target of 1 or more.
Where the demand is
Top search terms in Phoenix, AZ, twelve months ending July 2026.
Search term
Monthly
Top-of-page bid
Read this before you budget off it
The bid figures are what it takes to show at the top of the page, not what you pay per click. Real cost usually lands between the low figure and the middle of the range.
Your two conversion rates move the answer far more than cost per click does. Dropping call rate from 12% to 8% costs more jobs than a $20 swing in click price.
Demand is seasonal and the seasons differ by market. King County peaks in December and January. Phoenix peaks in February and March. A flat monthly budget underspends during the exact weeks losses happen.
Small markets need a budget floor to learn. Two clicks a day takes months to gather enough data to optimize against.
Most city-level keywords return no bid range at all. Where a city shows only one or two priced terms, the range on screen rests on very little and should be treated as a rough anchor.
The sharp jumps on emergency terms in June and July 2026 appear across every city at once, on the same keywords. That pattern is Google re-grouping close variants, not a real surge in demand — the large year-over-year percentages attached to those terms are not reliable.
Google reports search volume in rounded buckets, so the outside-Seattle figures — arrived at by subtracting one report from another — carry the rounding error of both. Read them as a rough split, not a precise count.
These are planner estimates, not account history. Once ads are running, real numbers replace all of this.
Built by Building Futures AI · Keyword data from Google Ads Keyword Planner, August 2026